To drive the sustainable growth of live entertainment in Colombia and the region by connecting talent, infrastructure, innovation, and strategic management—so the industry advances with strength and a forward-looking vision. We bring together companies, brands, audiences, and teams to generate economic impact, foster cultural development, and create experiences that establish entertainment as a driving force for the country.

To become the Latin American benchmark for live entertainment, leading its cultural, creative, and economic evolution through innovation, operational excellence, and the creation of experiences that vibrate with the energy of the unrepeatable—establishing a presence in the region’s major cities.